This Reuters story is both an interesting insight into what people actually use the internet for, and a useful example of how the internet is 'imagined" in mainstream media. You can read the full story here

Facebook and advertising

From The New York Times:

"By LOUISE STORY
Published: November 7, 2007

FACEBOOK wants to put your face on advertisements for products that you like.

Mark Zuckerberg, Facebook’s founder, discussed his company’s social advertising plan with marketers in New York.

Facebook.com is a social networking site that lets people accumulate “friends” and share preferences and play games with them. Each member creates a home page where he or she can post photographs, likes and dislikes and updates about their activities.

Yesterday, in a twist on word-of-mouth marketing, Facebook began selling ads that display people’s profile photos next to commercial messages that are shown to their friends about items they purchased or registered an opinion about.

For example, going forward, a Facebook user who rents a movie on Blockbuster.com will be asked if he would like to have his movie choice broadcast out to all his friends on Facebook. And those friends would have no choice but to receive that movie message, along with an ad from Blockbuster.

Facebook says that many of its 50 million active users already tell friends about particular products or brands they like, and the only change will be that those communications might start to carry ad messages from the companies that sell them. Facebook is letting advertisers set up their own profile pages at no charge and encouraging companies like Blockbuster, Condé Nast and Coca-Cola to share information with Facebook about the actions of Facebook members on their sites."
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How Google plans to chance social networking

From The New York Times



"Google’s vision — “Social Will Be Everywhere” — is more compelling than anything Facebook could possibly devise. Who wouldn’t prefer the unlimited freedom to take one’s own trusted circle anywhere on the Web, as opposed to the cramped confines of island life?...
The decision by MySpace, the No. 1 social networking site in the world, with more than 100 million unique visitors in September, to join OpenSocial gives Google an impressive assembly of social networking partners. The group includes Bebo, the No. 1 networking site in Britain, as well as SixApart, Hi5, Friendster, LinkedIn and Ning — and Orkut, of course. Google also signed up some other participants, like Salesforce.com, that are not social networking sites but which welcome social widgets. If Facebook chooses to remain a holdout, it will not be as the head of a countercoalition but as a cranky recluse."

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