The IPhone

This is Russell Brown in The Listener:

"On Monday, commentators were split between declaring that Apple CEO Steve Jobs had hit another one out of the park or that Apple had missed its secret sales target of a million handsets in a weekend.

Why the hype? Surprisingly, not that much of it comes down to Apple’s actual marketing, except in so far as the strategy is to keep everyone guessing. Few people got one before launch day, and many analysts and technology publications bought theirs specifically to break open so that they could reveal what was inside.

Then there was the iPod factor. Apple’s digital player has changed the way we listen to music. The iPhone – a big generational step for the iPod line – nails two things that fans have been waiting for: a video iPod with a landscape screen, and an iPod phone. It’s sort of Apple’s Sergeant Pepper’s Lonely Hearts Club Band."

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Steve Jobs announces the release of the IPhone

"We've designed something wonderful"



Then there is the important question: will it blend?