Hell Pizza

From stuff.co.nz:

"The Hell pizza chain is removing its billboards of Hitler saluting with a pizza slice after complaints from the Jewish community.
The chain, which has had a string of complaints about its advertising, including a condom mailout last year, said the Hitler billboards in Auckland, Wellington and Christchurch were meant to lampoon Hitler rather than be offensive.
The Nazi leader is shown in a Heil Hitler salute with pizza in his hand, next to his quote: "It is possible to make people believe that heaven is hell."
Yesterday afternoon the Hitler billboard in Christchurch's Lincoln Road was replaced with another one in the chain's famous-quotes campaign – Pope Benedict saying "Hell is real and eternal".
Kirk MacGibbon, from Cinderella, the Auckland agency that handles the chain's advertising, said yesterday he had received three complaints from Jewish people in Auckland who were offended by the Hitler billboard.
Some had lost family members in the Holocaust."

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Hell Pizza is well-known for its use of advertising strategies which are often reminiscent of alternative media approaches such as remixing (see lecture on week 9). Usually this means taking a brand or an icon and re-contextualising it in such a way that it is used to speak against itself. See the unwoosher from adbusters.