From The New York Times:
Google to Put YouTube Videos on Its Ad Network
By MIGUEL HELFT
Published: October 9, 2007
"SAN FRANCISCO, Oct. 8 — Google is taking the first steps toward turning its powerful advertising network, which places ads on hundreds of thousands of Internet sites, into a system for distributing content — and more ads — across the Web.
The Internet search giant is expected to introduce a service on Tuesday to allow Web sites in its ad network to embed relevant videos from some YouTube content creators. A Web site or blog specializing in hiking, for instance, might choose to embed hiking videos from YouTube.
The service, which represents the first major combination of a Google product with YouTube, will give video creators wide distribution beyond YouTube via Google’s network, known as AdSense. Since the videos will be surrounded by ads, the service is another way for Google to cash in on the huge number of video clips stored on YouTube.
Read more...
See also The Guardian on the same story...
"Google has begun allowing advertisers to "embed" clips from YouTube into their promotional messages, a sign of the search company's strategy to make money from its video streaming arm."
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