"OJR: For those of us who are not very familiar with New Zealand – could you describe the country's media landscape?
Stevenson: There are two major newspaper companies: APN News & Media, which owns our biggest paper, the New Zealand Herald, as well as half of the provincial newspapers; and Fairfax Media, which owns most of the rest. There are two major online websites: the New Zealand Herald site and stuff.co.nz. Recently, Fairfax Media made a major purchase: It paid 750 million NZD for our version of eBay called Trade Me, a move to try to get the advertising that had been lost to Trade Me. I think Trade Me is the biggest site in New Zealand, in terms of online forums and the volume of trades.
OJR: How popular are blogs in New Zealand?
Stevenson: They are popular. One of the earliest blogs is called Public Address. It was started by Russell Brown, a leading blogger, and he has been struggling to make it pay. The blog's been going for 10 or more years and his advertising's rising so he's hopeful."
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