The New York Times is announcing that it is making available for free previously subscription only material. Since the New York Times has always led the trend in newspaper presence on the internet, it's an interesting development led, predictably, by advertising revenues.
"The New York Times will stop charging for access to parts of its Web site, effective at midnight Tuesday night... In addition to opening the entire site to all readers, The Times will also make available its archives from 1987 to the present without charge, as well as those from 1851 to 1922, which are in the public domain. There will be charges for some material from the period 1923 to 1986, and some will be free...What changed, The Times said, was that many more readers started coming to the site from search engines and links on other sites instead of coming directly to NYTimes.com. These indirect readers, unable to get access to articles behind the pay wall and less likely to pay subscription fees than the more loyal direct users, were seen as opportunities for more page views and increased advertising revenue."
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