Tuesday, September 18, 2007

Press Release as News

Today in lecture I discussed the issue of press release used as news sources and especially as the only news source to cover a particular story.

Two examples in today's scoop.co.nz website:

1.Bishop Tamaki on Destiny's De-Registering (Press Release: Destiny New Zealand)
2. Fisheries: Hoki Certification Slammed By Environmental Groups (Press Release: Royal Forest And Bird Protection Society)

The point here is that despite the fact that the website clearly identifies the origins of the news (clearly organisations which have direct stakes in the matters) it gives the appearance of news.

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